"I still remember my school careers evening. There were four booths set up – for a doctor, lawyer, architect and accountant. Three years later I received my Bachelor of Planning and Design in Architecture but it wasn’t smooth sailing. I failed two pretty important subjects in Year 2 - how the building looked and how it stood up! It was while trying to convince the university board I should stay, then I realised I was much better at selling than I was at being an architect!"
Georgia spent four years at LinkedIn and in late 2016, secured the role as Head of Uber for Business, a startup within the technology company Uber that helps companies and Government move the people they care most about - employees, customers and clients.
"Working within a Silicon-Valley-type company is both inspiring and challenging. I’ve been able to work closely with engineering and product teams and deliver products with a customer obsession focus. Best of all, working in an innovative tech business is really rewarding because as we’ve started to scale and grow, the rest of this global consumer business has begun to recognise the value of targeted B2B strategies as well."
In terms of the key ingredients to a successful product or service launch, Georgia values beta testing and the user experience above all in terms of success.
"It’s not enough to just to have companies try out the product before you go to launch, you need to be able to iron out the actual experience as well. If you pick the right beta partners, you’ll get the most accurate feedback with enough time to fix any issues before you take it to market. You can also have the greatest concept in the world, but if your target market doesn’t enjoy their interaction with it in the first instance, it’s hard to get them to come back. If it becomes second nature to a customer and you continually add value, your marketing dollar investment will be less over time."
As Canada’s largest domestic and international airline, Air Canada services more than 200 airports on six continents, and in 2017 served close to 48 million customers. Air Canada was named the 2018 Best Airline in North America, and is the only international carrier in North America to receive a four-star ranking according to independent research firm, Skytrax. Here are some of the carrier’s latest offerings.
The launch of Signature Class
Year-round services between Melbourne and Vancouver
In June this year, Air Canada launched year-round non-stop Boeing 787 Dreamliner flights between Melbourne and Vancouver, opening up a new gateway to North America for travellers across Australia.
From Vancouver, passengers can explore British Columbia’s world-renowned attractions, and Air Canada’s services are also timed to optimise connectivity to the more than 120 destinations it serves across North America, including popular US cities such as Boston, Chicago, New York and Las Vegas.
Three cabin services are available including Economy Class, Premium Economy Class and Air Canada’s Signature Class, which features the airline's next-generation Executive Pod.
The new Melbourne service is timed to connect to and from domestic flights from Adelaide, Hobart and Perth via flights with Air Canada's codeshare partner Virgin Australia. It is not just the only direct link to Canada but also one of the fastest ways for Australians to reach New York and the US east coast.
As General Manager Vic Naughton points out, “A key reason for the service’s increased efficiency is that upon arrival in Vancouver International Airport, passengers who are transiting to the US can seamlessly pass through the airport’s US immigration and customs clearance facilities without collecting their bags. Once through, they then simply board their connecting flight and collect their luggage when they touch down in the US”. What a great way to fly!
Vancouver International Airport has won many accolades in recent times, including the Skytrax Best Airport in North America award for the past nine years and the honour of reaching number 14 on the list of the World’s Top 100 Airports of 2018. Fueled by the growth of Air Canada’s network in Australia, it has also seen the number of Australian passengers passing through its doors double over the past five years. But what makes Vancouver International Airport so unique?
Besides being the gateway to British Columbia and Canada, Vancouver International Airport also incorporates its own US immigration and customs clearance facility, providing international travellers with a fast, convenient and super-friendly way to enter the US. This is because unlike LAX, passengers don’t need to collect their bags when transiting. So if travelling to New York for example, passengers simply pass through the airport's relatively uncrowded customs facility, board their connecting flight and then collect their luggage once they’ve landed. Easy!
Vancouver International Airport has also worked hard to ensure an enjoyable airport experience for its international visitors with its unique art and architecture, including the largest collection of Northwest Coast Native art in the world. And for those that love a little airport retail therapy, a three-minute train ride will have you at the award-winning McArthurGlen Designer Outlet with its 170 outlets, and savings of up to 70% on popular luxury retail brands!
In June this year the airport also began work on an expansion plan that will see over CAD$9.1 billion invested in infrastructure development over the next 20 years. The program includes new parking options, significant terminal expansions, almost 8000 more square metres of retail space in its designer outlet, and the creation of one of Canada's largest GeoExchange systems which will allow for improved heating and cooling capabilities across the entire facility.