Head of Uber for Business, Georgia Foster believes a strong company culture is a vital part of a company’s ideology. Georgia is one of the presenters at the upcoming Illuminate event in Melbourne. She has lead sales, product and marketing teams across Australia, New Zealand, the US and Latin America, including working for innovative global organisations like LinkedIn and Uber.
“Company culture is not just about providing stimulating workspaces and employee benefits,” Georgia said.
“Although in the Uber offices, we do offer things like yoga, mindfulness classes, gym and health insurance subsidies. A big part of our company culture is about fostering an entrepreneurial spirit.”
Georgia makes a valid point given that the candidate pool is so large and the ability so high when it comes to jobs in Silicon-Valley-type organisations.
“Uber for Business prides itself on a company-wide culture of encouraging innovation, autonomy and customer obsession, and that mantra is reflected in the types of people they look for to join the team.
“I think back to that moment in the career’s hall at my school when there were four careers profiled - a doctor, a lawyer, an architect and an accountant. Although I did complete an architecture degree, I ended up following my strengths, which were in the areas of sales, marketing and using my entrepreneurial mindset. These days employees have such a vast array of career opportunities. They can choose careers based on what their skill sets are, not what career box they might fit into. Tech and Silicon Valley companies barely existed back then and now they’re some of the most exciting careers out there.”
She also points out the uniqueness of working for organisations that are, although monumentally successful, still newer businesses, with a fluidity of structure and process not found in more traditional global behemoths.
“Working for a start-up within a start-up, which essentially is what Uber for Business is, is not only challenging but inspiring. There’s no textbook on how to build a ridesharing organisation, especially one that works with businesses. We are learning all the time and in an incredible environment.”
Georgia said that as a leader, what she loved most was that when she hired an innovative and motivated team, there were never any moments where she needed to dictate how they worked.
“I’ll simply pull the team together and say let’s work out how we’re going to do this. The profile of the people that we hire are those that are driven to build this business, are willing to adapt, and open to change and that’s what makes them so exciting to work with.”
According to Georgia, the company also embraces the concept of a collaborative office environment exceptionally well.
“One of the things that completely wows me about the organisation is the calibre of the people I work with. We are not only working for one of the most innovative, forward-thinking companies in the world, but every person is so incredibly intelligent and collaborative.
“Here at Uber for Business we value hard work, humour, empathy, collaboration and above all, customer obsession. What that breeds is a fantastic group of people who hold themselves accountable for their own success and brilliance, and innovative products that change the way our customers move and feed the people they care most about.”