"I still remember my school careers evening. There were four booths set up – for a doctor, lawyer, architect and accountant. Three years later I received my Bachelor of Planning and Design in Architecture but it wasn’t smooth sailing. I failed two pretty important subjects in Year 2 - how the building looked and how it stood up! It was while trying to convince the university board I should stay, then I realised I was much better at selling than I was at being an architect!"
Georgia spent four years at LinkedIn and in late 2016, secured the role as Head of Uber for Business, a startup within the technology company Uber that helps companies and Government move the people they care most about - employees, customers and clients.
"Working within a Silicon-Valley-type company is both inspiring and challenging. I’ve been able to work closely with engineering and product teams and deliver products with a customer obsession focus. Best of all, working in an innovative tech business is really rewarding because as we’ve started to scale and grow, the rest of this global consumer business has begun to recognise the value of targeted B2B strategies as well."
In terms of the key ingredients to a successful product or service launch, Georgia values beta testing and the user experience above all in terms of success.
"It’s not enough to just to have companies try out the product before you go to launch, you need to be able to iron out the actual experience as well. If you pick the right beta partners, you’ll get the most accurate feedback with enough time to fix any issues before you take it to market. You can also have the greatest concept in the world, but if your target market doesn’t enjoy their interaction with it in the first instance, it’s hard to get them to come back. If it becomes second nature to a customer and you continually add value, your marketing dollar investment will be less over time."